A smart company would depend on its website, which is its number one tool for online marketing. Many firms would put out thousands of dollars just to have a website with great content and design. Once the company is done creating its own website, its members now have to think about the content that will make the site engaging.

Your site may be your number one sales tool, but its content will make the tool work. Photos, programming, and other stuff may be important to make your website aesthetically appealing to your visitors, but it is the content that sells.

Visitors will be able to make an informed decision about trying your products and services when you create strong, user-focused content. But how can you create awesome content?

When you take time to create strong, user-focused content, visitors will find the information they need to make an informed decision about trying your products and services or supporting your cause. Here are ten tips to create engaging content.

1. Create Your Own Voice

Your site must have a unique voice. It has to have personality. Every page should be written with the same personality so that your visitors will be comfortable when they continue to read and revisit your site. Your voice does not need to be over-the-top, but it should go along with your business.

2. Always Use Active Words

Active words let visitors participate, instead of just passively read your content. With active words, readers will feel as if they are part of your business, not just as visitors, but as customers as well.

3. Get Rid of Typographical Errors

Your site should not have any typographical error. Although you can occasionally make mistakes (because it’s forgivable), if you have many errors, your visitors might question your credibility.

4. Make It Short

Many visitors just skim your content to find what they want quickly. They do this to know if it’s good enough for reading deeply. Format your content so that the main points can be gleaned in a swift glance.

5. Target Your Customers

Make sure your content is about your customers. Focus on what they want and need, rather than what you will do. Write more about them rather than yourself.

6. Speak to Your Visitors

You should use words that speak to every kind of visitor personality. Each personality has different needs, so you have to address those specific needs. Form this camaraderie and you will get a better conversion process.

7. Present Benefits

Sure, the features of your product or services are good sales tool, but you should discuss the benefits to your visitors more, because they will find that more convincing. Features are logical, but decisions are made with emotion. Benefits target visitors’ emotional capabilities, giving them justification to buy your product.

8. Get Rid of Spam

Your content must sound natural. Many add keywords to content for ranking, but usually this diminishes the selling value of the content. Now that there are Google Panda and Penguin updates, your site might lose rankings because of too many keywords. Your content is your most effective sales tool, so keep it free from SEO garbage and focus on the customer.

9. Don’t Forget Calls to Action

Every page of your site should have at least one call to action. Without the call, you fail to help visitors take the next step in the conversion process. Use your content effectively by putting calls to action to guide your visitors through your site.

10. Link Out to Other Sites

Linking can be a bad way to do, but it depends on when and how you do it. Linking to other websites can establish your credibility. Be sure your links are there to prove your authority or provide your visitors more information. Also, make it sure that it won’t affect the conversion process.

Before You Go

Many sites create content to get their visitors to buy their products. However, products are not what visitors always want. Information helps sell your products and/or services. If you do not have engaging content, you limit your visitor’s quest for information to help them decide whether they should continue with your site, and eventually, their decision to buy your products. Use your content to lure in visitors, engage them, and compel them to action.

Given enough time and a strong base for understanding the core concepts, you can eventually see patterns emerging from almost every progressive event. Pattern recognition, after all, is what grounds former unknowns, making them more palpable entities and ideas. From this follows a clearer and more predictable understanding – and sometimes modifiable control – of the world around us.

Case in point: The following statistics presented below and how they may be able to help us in maximizing social media customer engagements.

1. There is an upward trend in Internet users spending more and more time on social network sites.

In a study conducted by Nielsen, it was discovered that users spend an average of 21.3% of their online time surfing through social network sites. This is up from the 15% reflected in a similar study made by comScore back in 2010.

What this means is that the social network sites are definitely on their way to becoming (if they aren’t already) the primary hub of potential online customers, and it would do you well to capitalize on this potential by reaching out to them with ads and announcements on their own turf. That is, make sure that social media marketing plays a big part in your online marketing plan alongside other staples like email blasts and PPC.

2. Concentrate on Facebook.

This is really a no-brainer, but for the sake of being thorough, it should be said that Facebook is dominating all other social network sites right now, and it looks like it’s going to stay that way for a very long time.

To back up that claim, comScore did a survey that showed that among all top web properties (non-social media sites included), Facebook absolutely dominates the Internet, scoring more than 14% of consumer engagement.

Against other social networks, Facebook also comes out the undisputed champion. comScore has determined that the website engages visitors an average of about 7 hours (or 423 minutes to be more exact) per month. Tumblr.com’s 151 aggregated minutes doesn’t even come close despite coming in second, while the other social media sites don’t even break the hundred-minute mark.

3. The advent of “second screen” gadget usage means that staying up-to-date on your social media pages is more relevant than ever.

Another Nielsen study shows that 44% of mobile device owners use their gadgets while watching TV, both during commercials and during the programs themselves, with Facebook and YouTube being the two most visited sites. This shows that present-day tech-savvy consumers want to be constantly engaged.

This finding goes hand-in-hand with another study made by Adobe Digital Index which shows that 15% of all current Internet traffic comes by way of tablets and smartphones. The study was made surveying more than 100 billion visits, so that’s 15 billion visits from mobile devices right there.

A good online marketing strategy to take advantage of these figures is to have your social media portals coincide as much as possible with any given show, televised event, or even the most trending commercials (the data of which is accessible through other stat reports). This ensures that whatever may be on the minds of potential consumers at any given time (dictated by whatever it is they’re watching, of course), your social media pages are right there along with them.

Using the above stats and harvesting the potentials they represent, you just might become the next social media market master. As a certain 80s cartoon always reminded us, “Knowing is half the battle.”

With the changing landscape of the Internet these days, bloggers like us are not only challenged to create as much content as we can but also to create quality articles that people on the Internet would actually want to read. A few years ago, owning a blog would mean posting a dozen articles in the course of a week and knowing that they are good enough for publishing. Today, however, with the amount of people looking for content on the Internet and the demand for quality work by  giants such as Google and Yahoo, we are in a tighter hole than we could ever be in.

Statistics show that the amount of content available on the World Wide Web has extensively changed the way people consume and create content.  In a matter of 60 seconds, the Internet is buzzing with more than 98,000 new tweets, 695,000 new status updates, 600 new YouTube videos and 20,000 new posts on Tumblr. Now imagine all that content available to your audience. Because of this, the only key to surviving in the dense field of blogs is to create a blog that kicks all other opponents out the window. This is where quality content comes in.

It’s not easy to quantify quality especially in a big, borderless space such as the Internet. But it’s definitely easy to pinpoint a quality article, or a quality post, or even a quality video. So, we can say that creating quality content would require you to make something that readers or audiences would identify as well researched and well developed. In simple terms, we could say that your article, post or blog should be able to educate and entertain at the same time, two things that are not always easy to come by.

In my experience, I have found there are many tricks to create quality content, but most of them can be summed up in these three points:

Point #1: Never slack off on researching.

The most important thing in writing quality content isn’t about building great sentence structure; it’s about building better topics or better perspectives to talk about. This cannot be achieved unless thorough research has been done. With the amount of information available on the Internet, it’s not so surprising that many bloggers opt to write about whatever information is available within their reach. However, creating quality content requires you to go the extra mile by finding a different angle to each story and digging deeper with facts and numbers. Research a bit more for each story you write and you’ll soon see that Internet users these days really spend their time reading more about informative stuff than the normal, no non-sense articles you make.

Point #2: Never publish something that you can’t be proud of.

No matter what you do for a living, the general rule to being productive and working your best is to produce things that you can be proud of. For instance, you won’t publish a status update on Facebook without re-checking your grammar and sentence structure (sure, a lot of people don’t do that but you’re different) because being a writer does that to you. You do a double take on things and even criticize other people’s work. Making things that you personally love is also step closer to making people love it as much as you do. This also works well in the world of blogging because in order to get the readers you need, you have to promote your articles on social media platforms. So, when writing, always think of the question, “If I post this on Facebook or tweet this to my friends, would I be proud of it?”

Point #3: Never be out of the loop.

Finally, it is very important that you, as a writer and an individual, become as updated in the industry as possible. Follow industry movers, read the news, try out new things and engage in topics relevant to your niche. By mastering the art of whatever industry you’re writing for, you are simultaneously training yourself to be not just a good blogger, but a quality content writer.

Hello mortals!

The net nowadays offers more in marketing than newspapers and televisions did a decade ago. Thus, ignoring the potential of advertising online is a very foolhardy move and can spell the end of your business in the future. However, even if you were to wholly embrace advertising online, there is one major problem.

How will you convince people to go to your site?

That’s where the proper optimization of search-engines, like Google, enters. Search engine optimization (SEO) can yield a tangible increase in traffic for your site.

It’s not all bliss, though.

In the past, it was alright to produce mediocre content on a website that was well compensated by links, filling every word of the article. While they still use that method on sleazy pornsites, a respectable site like yours definitely deserves better. With Google cracking down on websites that rely on far too many links, it seems that a content-rich website is the way to go.

For the most part, yes. However, you should not forget about links, either. Links serve as gateways to your site. Without those gateways, how can people go to your site? With people not going to your site, there is no traffic. Without traffic, there’s no revenue.

The red pill or the blue pill scenario, eh?

While a Matrix-style bullet dodge is uber cool, it is hardly necessary in this endeavour Simpler steps such as a balanced approach that sacrifices neither content or links is the key here. You see, while Google treats crappy content on websites as, well, crap, proper optimization of that search-engine also entails using minimal links that do not look like spam to the regular netizen.

Let’s face it, a website with an article containing quality content but is riddled with links looks suspicious. Your intentions might be benign (raking in cash through links is a lesser evil compared to spreading malware through those links), but then, a regular netizen has no way on Earth to know that.

It may be confusing at first. Indeed, the right formula or ratio is a hit and miss game, but once you’ve mastered it, you are assured a constant stream of traffic on your site and increased revenues for yourself.

The red pill or the blue pill?

It’s easy. Just take both. Don’t overdose on either one of them, though.

Hello, everyone! We are OneJump Web and we are proud to say that our website is now up and running.

Our official blog will contain OneJump Web’s current activities regarding what’s happening in the industry and a whole lot of other tidbits that you’ll find interesting. We’ll feature copywriting and online marketing tips to get things started in the first few posts. This won’t be your ordinary, boring blog like so many other companies have.

Also, just in case you haven’t seen the rest of our website, we provide online marketing services.

Our services include display advertising, email marketing, social media marketing and video marketing. We also employ other methods such as search engine optimization, pay – per – click advertising, mobile marketing, content marketing, affiliate marketing and web development. All in all, we use every tool out there to make sure your online presence is not simply seen, but also felt.

Each service we offer has its own strengths and by using a combination of services, we can give you an effective online marketing campaign.

Naturally, a combination of different approaches yields the best results, so if you’re looking to utilize each method, just consult us. Each method can be fine – tuned to suit a specific product you want to market.

Now, we don’t want to overstay our welcome here in our first post so we  won’t bore you with a lot of technical stuff. Let’s have some fun, shall we? Stay tuned in the upcoming weeks for a lot of cool stuff to read about.

We constantly perfect our design techniques, whether we are designing a program or a website we make sure it’s functional, esthetically pleasing and user friendly.

Creativity encourages innovation and innovation plays a vital role in the development of new concepts, processes and products. OJW continuously finds new ways to deliver products cheaper and faster while maintaining the highest industry standards.

OJW constantly utilizes the best tools in the industry. We recognize that in order to be competitive one must constantly harness the power of technology to yield favorable results